Product videos are a great way to help the consumer feel more comfortable and confident in their online purchases. After all, we all want to know what it is we’re spending our hard-earned cash on. Videos provide a far greater insight into a product than pictures alone. Not only do they allow for more detail, but you as the product owner can do much more with video to sell your product.
What Makes a Great Product Video?
Consumers have a short attention span. We have a matter of seconds to engage the potential customer, or else we’ve lost that sale. With our experience and expertise, we know how to create engaging and fast-communicating videos that will do your products justice.
At Offing Media we’re great at making amazing videos, but we also know how to sell. A good product video focuses on the problem your client faces and provides the solution your product offers before the viewer even knows what’s hit them.
Product demonstration videos should do more than just showcase and describe your product. An excellent product video instils a sense of confidence in the consumer that they can trust in your company and your product. Past this, it’s all about a call-to-action. Our videos always provide a direct call-to-action, persuading the viewer to take the plunge and become your customer.
Need more persuading that product videos really are the way to go?
Consider this: more than one billion unique users visit YouTube every month, collectively spending over four billion hours watching videos. This staggering knowledge aside, using videos on your website and social media platforms helps to increase your SEO ranking. Video is too good a marketing channel not to use, especially when it comes to marketing products.
We work as hard as we can to be as affordable as we can, so don’t let any concerns of astronomical price tags put you off. Give us a shout and we’ll do all we can to help you and your product. You provide the product; we’ll provide the video.